Little Moons Marketing Plan
A university marketing plan for Little Moons: category and competitor context, target consumers, positioning, objectives, and practical recommendations across product, price, place, and promotion.
Focus: Brand positioning, consumer insight, marketing mix, plan structure
Output: Full marketing plan (PDF)
Skills: Market research, Trend analysis, Consumer insights, Strategic recommendations
What I researched: Little Moons in the premium impulse and dessert category: shopper missions, competitor set, and growth levers in retail and digital.
What I created: A complete written marketing plan with situational analysis, STP-style framing, goals, strategies, and actionable tactics.
What I learned: How to turn desk research and team debate into one coherent document a marketer could actually brief from.
