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Brand Visual Design Series

Fortune Bites: brand & product deck

Fortune Bites

Fortune Bites highlights all the needed improvements for a nutrient-filling breakfast for the on-the-go, socially conscious and working-class individual. Three rich flavors are curated for body and soul, each paired with a daily fortune card for a positive start to the morning. The deck builds the brand from the gradient mark and tagline, walks through Mystical Coconut Mix, Oracle of Oatmeal Orange and The Sorcerer's Berries, then goes deep on hero ingredients, nutrition, packaging fronts and backs, and the collectable fortune cards before closing on a community CTA.

Brand identityPackaging designEditorial layoutFMCGWellness

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