Brand Visual Design Series

Angelic Allure: brand book

Angelic Allure

Angelic Allure is a beauty and cosmetics brand built around a winged emblem and a warm red, gold and yellow palette. The brand book opens with the logo design journey (hero shot, construction grid and original sketches), explores logo variations and an alternative type-led mark, lands the colour system, then rolls the identity across letterhead and envelope, employee ID and business cards, cosmetics packaging, wipes and tissue boxes, branded shopping bags and gift boxes, and merch like t-shirts and notebooks.

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